Portfolio
Ecommerce, marketing, AI, and the work it takes to make growth real.
Recent projects
Red Flag League
Ranks what people say to women online, then teaches them some manners.
Visit Personal projectTender Wars
A scoreboard to settle who has the best chicken tenders. It got competitive.
Visit Built forOther Mother Media
A website I built using AI tools.
Visit Built forHeartland Oriental Medicine
A Traditional Chinese Medicine clinic in Wichita.
VisitAI and technology
Product copy
Tested AI-assisted copy for ecommerce product pages.
Three websites
I built three websites with AI agents: this one, Other Mother Media, and Heartland Oriental Medicine.
Brand and creative
Led the build of a production space, with studios and sets.
TV in San Diego and Salt Lake City, two top-30 markets. Morning segments to afternoon advertorials.
Customer experience
NPS improvement. Email replies went from days to 24 hours.
Ecommerce and merchandising
Product pages with new content, plus a complete new hierarchy and navigation.
Ecommerce sales from one redesign.
Amazon and retail accounts, year over year.
Leadership and finance
Budget managed.
Through four direct reports.
Marketing and growth
Annual digital revenue growth across the channels I owned.
Site visits, year over year, from social, PPC and SEO.
Over three years from one online course. Content, marketing and fulfillment.
Reservations for a restaurant from mobile booking, PPC and SEO.
Operations and analytics
Ad ratio, contribution margin, conversion, retention. The list didn’t stop there.
Callers who hung up before reaching us, down from over 8%.
Strategy and transformation
A new ecommerce website, first phase, for $100,000. Ten teams, East Coast to India, 10½ hours apart.
Revenue growth from a declining business.
Work and education
What I’ve done and learned
Agriculture. Propane. Public safety. Sporting goods. Outdoors. Hospitality. Wine. Real estate and mortgage.
- VP of Marketing and EcommerceAgriculture and propane distribution, 2025 to 2026
- Director of EcommerceThe country’s largest public safety retailer, 2024
- Director of Online MarketingSporting goods retailer, 2015 to 2023
- Senior Marketing ManagerOutdoors brand, San Diego, 2014 to 2015
Wichita State University
MBA
Capstone got the high score.
Arizona State University
Bachelor of Interdisciplinary Studies
Summa cum laude
Minors in environmental geography, anthropology and business. I also spent a summer in London.
More details over on LinkedIn.
Do say hello.
Anyone is welcome. I’d especially love to hear from more women, because more people should be hearing from them.
Book a call
Thirty minutes. You tell me what you know, I’ll tell you what I know. You go first.
Book a callTikTok
Short videos, mostly unscripted.
WatchNotes
New writing is on its way.
See what’s comingBirds, the beach and whatever catches my eye.
FollowThe professional version.
ConnectIf anything you tell me belongs in print, I’ll ask you first.